Privacy Policy

This Privacy Policy explains how E-Yay Consulting (“we”, “us”, “our”) collects, uses, discloses, and protects personal information when you visit our website (the “Site”) and when you subscribe to our newsletter.

1) Data Controller / Contact

Data Controller: E-Yay Consulting
Email: [email protected]

If you have any questions about this Privacy Policy or your personal data, contact us using the details above.

2) Personal Data We Collect

We may collect the following categories of personal information:

A) Information you provide

Full name

Email address

Occupation (dropdown), such as:

Student

Business owner

Marketing professional (0–1 years / 2–5 years / 6+ years)

Other

Any additional information you submit to us (e.g., messages or feedback)

B) Information collected automatically

When you use the Site, we may automatically collect:

Device and browser information (browser type/version, operating system)

IP address and approximate location (city/country level)

Usage data (pages visited, clicks, referring pages, time on site)

C) Cookies and similar technologies

We use cookies and similar technologies (e.g., local storage) to operate the Site and to remember your preferences. See Section 9 (Cookie Policy) for details.

3) How We Use Your Information

We may use your personal data to:

Create and manage your newsletter subscription

Send newsletters and updates

Segment subscribers (e.g., by occupation) to improve relevance

Maintain Site security, prevent fraud/abuse, and troubleshoot issues

Measure and improve performance and user experience (where permitted)

Comply with legal obligations and enforce our terms

4) Legal Bases (Where Applicable)

Depending on your location and applicable law, we process personal data based on one or more of the following legal bases:

Consent (e.g., for optional analytics/marketing cookies)

Performance of a contract / providing requested service (e.g., sending the newsletter you requested)

Legitimate interests (e.g., security, basic site analytics, service improvement)

Compliance with legal obligations

5) How We Share Your Information

We may share your personal data with:

Service providers that help us run our business (hosting, email delivery, form/CRM infrastructure, analytics tools)

Legal authorities if required by law or to protect our rights

We do not sell your personal information.

Note: Newsletter form submissions may be stored as a contact record in our Contacts/CRM.

6) Data Retention

We keep personal data only as long as necessary for the purposes described in this Privacy Policy, including:

While you remain subscribed to the newsletter

A reasonable period afterward to maintain suppression lists, comply with legal requirements, resolve disputes, and enforce agreements.

Cookie retention depends on cookie type and your consent choices.

7) Your Rights

Depending on your location and applicable law, you may have rights such as:

Access to your personal data

Correction/rectification

Deletion/erasure

Restriction of processing

Objection to processing

Data portability

Withdraw consent (where processing is based on consent)

To exercise your rights, contact us at [email protected]. We may need to verify your identity before fulfilling your request.

8) Newsletter Subscription and Unsubscribe

You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email. Unsubscribing does not affect the lawfulness of processing before your unsubscribe.

9) Cookie Policy

What are cookies?

Cookies are small text files stored on your device. We may also use similar technologies such as local storage.

Cookie categories we may use

Strictly necessary cookies: Required for the Site to function; cannot be switched off.

Analytics cookies (optional): Help us understand usage and improve performance.

Marketing cookies (optional): Used to personalize marketing/ads (where applicable).

Managing preferences

The Site includes a cookie preferences interface where you can manage optional categories (e.g., Analytics and Marketing). You can revisit and update your choices at any time via the “Cookie Preferences” link.

10) Data Security

We use reasonable technical and organizational measures to protect personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11) Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when it was most recently revised.